Dr Mathew Knowles, the GRAMMY-Award winning US music executive and mastermind behind the success of Destiny’s Child and his daughters Beyoncé and Solange, will be joining the teaching staff at LCCM, the London-based higher education music college, as a visiting lecturer.

Starting in the 2022-2023 Academic Year, Knowles will also see the college fully fund a bursary scholarship in his name, open to talented musicians, producers and future executives, judged by Knowles himself.

Successful applicants will have the opportunity to audition in front of Knowles and see whether he thinks they have what it takes to be the next Beyoncé, Jay Z or Jimmy lovine. The winner of the Mathew Knowles Scholarship will be announced at the grand final in the September term and will receive a full fee bursary for a three-year undergraduate or a one-year masters’ degree at the college.

“I love LCCM’s vision of developing talent and helping them build long term careers as the musicians, songwriters, producers and executives of tomorrow,” says Knowles. “It’s what I’m all about. I can’t wait to see you. What are you waiting for? Apply now.”

Knowles’ arrival is the latest sign of LCCM’s position at the crossroads of talent development and higher education. LCCM graduates include BRIT Award winner Tom Walker and fellow artists and writers Rhys Lewis and Chiara Hunter as well as former students such as Marie Dahlstrom, JOY (ANONYMOUS), Sans Soucis and Nathan Challinor.

“We are honoured and excited to welcome Mathew Knowles to the teaching staff at LCCM and to announce the fully funded scholarship in his name,” says Anthony Hamer-Hodges, Principal at LCCM. “Dr Knowles is undoubtedly one of the most successful music managers of the 21^st Century and holds the rare combination of star-shaping frontline music industry experience with incisive academic wisdom. This is particularly evident in his work and writing in the area of representation and racism. His success as an African-American music executive will help guide our students towards the music industry of the future that LCCM wants to help create.”

At both Music World Entertainment Corporation and Sanctuary, Knowles steered the careers of not only Destiny’s Child and his daughters, but legends such as Chaka Khan and Earth Wind & Fire, racking up 28 GRAMMY Awards across his artists.

To be eligible for the bursary, hopefuls must hold an accepted offer to study at LCCM. Dr Knowles will judge the Grand Final alongside a panel of industry experts at The Music Box, LCCMs 120-cap entertainment venue, on Union St, London SE1.

Established artists including Kojey Radical, Moses Boyd, Amber Run, Novelist and Kara Marni have spent time rehearsing or recording from the Music Box in recent months, as well as meeting with LCCM students.