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Berlin, - 09 October 2021

University of Europe for Applied Sciences (UE) today announced a collaboration with the Royal College of Art (RCA) to offer one of the world’s first Designing Services and Products with Artificial Intelligence courses as part of their postgraduate degree programmes at UE, with no additional costs.

This 9-week online/offline hybrid course, developed and taught by the RCA faculties and alumni with delivery support from UE, gives students a strategic and applied understanding of the design principles supporting human-to-human-to-AI interactions. This will be used to generate AI ecosystems that lead to the development of AI products and services.

The course blends theoretical and practical units that teach how to deploy AI for fostering innovation through creativity, pursuing career ambitions and, most importantly, for developing a responsible, inclusive, accessible and sustainable strategy to AI innovation through design. UE students will benefit and develop skills by experimenting with AI creatively to support the development of an individual project.

Starting from the winter semester 2021, all new students enrolling onto MA Visual Experience Design, MA New Media Design and MA Innovation Design Management at any of UE campuses will be able to integrate their main degree programme with the Designing Services and Products with Artificial Intelligence course from the RCA, with no additional fees.

UE is committed to promoting the future-oriented development of skills and interdisciplinary teaching formats, in step with actual practice and according to the highest international standards. Thomas Noller, UE’s Vice-Rector International and Academic Development, said: "By learning what possibilities AI offers and how to deal with them creatively, our students acquire core competencies that, in combination with their studies at UE, best prepare them for work in practice. “How AI innovations can be harnessed in service and product design are questions that have special priority in today's academic education. I am therefore very pleased that we are now working together with one of the best design schools in our new UE Innovation Hub in Potsdam."

Dr Laura Ferrarello, MRes Design Pathway Leader at the Royal College of Art said: “We are delighted to collaborate with UE to offer this programme to the students in Germany. With a global society looking for new strategic solutions to tackle and address complex issues, such as pandemics and climate change, this course brings UE students in the RCA’s knowledge and experience in design strategies that use AI technologies to nurture their ambition and motivation, to transform and shape society through their creative talent”.

About the RCA

The Royal College of Art is the world's leading university of art and design. A small, specialist and research-intensive postgraduate university based in London, the RCA provides over 2,000 students with unrivalled opportunities to deliver art and design projects that transform the world.

Offering MA, MPhil, MRes and PhD programmes across the disciplines of architecture, arts & humanities, design and communications, the RCA's approach is founded on the premise that art, design, creative thinking, science, engineering and technology must all collaborate to solve today's global challenges.

The College employs around 1,000 professionals from all over the world to teach and develop students in 30 academic programmes; exposing them to new knowledge in a way that encourages experimentation.

InnovationRCA, the university's centre for enterprise, entrepreneurship, incubation and business support, has helped over 70 RCA business ideas become a reality that has led to the creation of over 750 UK jobs.

The RCA was named the world's leading university of art and design in the QS World Rankings 2021 for the seventh consecutive year.



About University of Europe for Applied Sciences

The University of Europe for Applied Sciences is a state-recognised private university with campuses in Berlin, Potsdam ("UE Innovation Hub"), Hamburg, Iserlohn and the Virtual Campus ("Campus in the cloud"). The university offers bachelor's and master's programmes as well as dual bachelor's and MBA programmes.

UE’s mission is to train the digital pioneers of tomorrow by teaching key skills for future job markets by combining tech, data and design all under one roof and breaking traditional academic models.

The innovative and forward-looking Virtual Campus is UE’s long-term, strategic initiative which aims to build a university of tomorrow's generation. The institution has three subject areas: Business, Sport & Psychology, Art & Design and Tech & Software. The schools strive to train future designers and decision-makers by combining creativity, entrepreneurial thinking, practical relevance, internationality and virtual innovation.

The university has been institutionally accredited by the German Council of Science and Humanities for a maximum period of ten years and systematically accredited by the accreditation agency FIBAA. U-Multirank has recognised UE as a world leader in international orientation and ranked it as one of the top 10 universities in business studies in the area of teaching quality.

Further information: https://www.ue-germany.com

Press contact UK:
Fabiana Forni Fabiana.forni@gus.global.com
Press contact Germany:
Jessica Barthel Jessica.barthel@gusgermany.de
Press contact RCA:
James Smyllie james.smyllie@rca.ac.uk

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