The Team

Meet the team behind Global University Systems.


The senior leadership team at Global University Systems comprises individuals who have excelled in academia and industry, bringing together years of invaluable experience and knowledge, and allowing us to seamlessly blend innovation and entrepreneurship with academic rigour and quality.

Aaron EtingenChief Executive Officer

Aaron Etingen is the CEO of Global University Systems. He leads a team of over 1500 employees, ensuring that innovation, creativity and a strong commitment to high standards are embedded across the entire group. With a background in the finance and banking sectors and strong management credentials, he led GUS to go from a small business school with 4 students to a global organisation with more than 40,000 students and alumni from 180 countries and growing presence worldwide. His leadership is one of the key reasons behind the success of Global University Systems.

Valery KisilevskyGroup Managing Director

With a BA (Hons) Political Science, Ethics, Law and Economics from the University of Toronto, an MSc International Political Economy from the London School of Economics and Political Science (LSE), and a Graduate Diploma in Law from the College of Law of England and Wales, Valery is now Group Managing Director of GUS. He works closely with Aaron Etingen, GUS's Founder and Executive Chairman, to develop LSBF’s creative, driven and energetic character.

Rob SowerbyProfessional Courses Director

Rob has taught professional and master's courses in London and internationally for over 20 years, gaining an excellent reputation for his accessible, entertaining and motivational tuition. He has been the director of the Professional School for the past four years.

Rathakrishnan GovindLondon School of Business and Finance's Global Chief Executive Officer

Mr. G Rathakrishnan is the Global CEO for London School of Business and Finance, leading LSBF’s UK and international operations, after having been the Managing Director of the LSBF Singapore campus.

Prior to that, Mr. Rathakrishnan held senior management positions at the Singapore Youth Olympic Games Organising Committee, as well as the Really Fun Connection, a documentary production company.

Mr. Rathakrishnan’s most distinguished career achievement was with the Singaporean Armed Forces, where he held the position of senior Special Forces officer from 1984 to 1998. He was involved in a number of high-profile anti-terrorist operations, as well as humanitarian and rescue missions in various countries.   

Professor Maurits van RooijenChief Academic Officer

Professor Maurits van Rooijen is Rector and CAO of Global University Systems (GUS). He has also recently been appointed acting rector of GISMA Business School, as well as being awarded the Constance Meldrum prize for Vision and Leadership from the European Association for International Education (EAIE). 

Graeme SimpsonChief Marketing Officer

Graeme Simpson has more than 12 years of experience in digital marketing. He previously aided investment specialists ADVFN, as their Head of Global Marketing, to grow from a UK-only operation to a multinational working across 16 countries. His expertise helps him to manage a marketing budget of £10 million per year at GUS. Such sizeable marketing budgets are just one resource that Graeme and his team can offer to educational institutions seeking to extend their global reach. 

Georges KnellDirector of Academic Development

Georges Knell has been instrumental in building partnerships with leading international universities such as Grenoble Graduate School of Business (France), Uninettuno (Italy), and the Concordia Group (USA).

Mr. Knell was awarded a diploma at Harvard University in 1985, before continuing his education first at Institut Supérieur de Gestion, where he was awarded a BBA in Management, and then at London Business School, where he received an MBA in Management. 

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