GUS Canada brands participate at ICEF North America
From Wednesday 1 May to Friday 3 May, GUS Canada brands participated in the ICEF North America 2024 event held for the first time in Niagara Falls. This event welcomed over 930 industry professionals from over 70 countries and provided an excellent opportunity to showcase the University of Niagara Falls Canada.
Kayla Briel, Chief Commercial Officer at GUS Canada for North America, opened the conference with a presentation on the latest healthcare and IT education innovations. Victoria Martin, Chief Commercial & Compliance Officer at GUS Canada, also played a prominent role, participating in a panel discussion and Q&A about the evolving landscape of higher education in Canada. University of Niagara Falls Canada hosted campus tours and unveiled a model of its proposed purpose-built campus. The event was also the first ICEF North America for GUS Medical & Veterinary brands.
The three-day conference culminated in the exclusive ‘Way of GUS Canada’ evening reception, a water-themed event that included fireworks and private access to a tour behind Niagara Falls. This invite-only experience was attended by 400 agents, partners and VIPs including the Mayor of Niagara Falls, Jim Diodati.
The strong turnout and engagement from global agents reaffirm the sustained interest in Canadian educational institutions as a top destination for international education.
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