Gisma holds conference on sustainable technology and innovation for SMEs
Earlier this month, Gisma University of Applied Sciences held ‘The Sustainable Technologies and Innovations for Managing SMEs Conference’, at its Potsdam campus.
This hybrid event brought together professionals, academics, researchers, and students from various fields to discuss and explore the latest advancements and trends in sustainable business practices, management techniques, marketing strategies, entrepreneurial tactics, and the role of information systems in the sustainable development of (SMEs) for a greener future.
With 34 dynamic presentations spanning innovative management, marketing strategies, and entrepreneurial tactics, the event highlighted the critical role of sustainable technologies in small and medium enterprises.
Participants engaged in rich discussions about driving growth through energy efficiency, waste management, and resource conservation. The conference underscored how SMEs can simultaneously reduce environmental impact, cut operational costs, and enhance their market reputation.
Attendees, representing diverse regions, including Germany, France, India, Bangladesh, the UAE, and the UK, collaborated through roundtable discussions, sharing insights that promise to accelerate sustainable development in the global business landscape..
